How important is a Book Title?


Having written a number of books and being in the business for sometime, I have come to the conclusion that in addition to the cover of a book, the title also plays an important part in attracting readers.

With the advent of digital writing and eBooks, there is a plethora of books for readers to choose from. And therefore it is very important to choose an attractive, meaningful as well as apt title for your book.

Here are some pointers to consider:

  • For non-fiction or fiction books, the title should clearly portray the essence of your book.
  • For non-fiction books, popular titles starting with “How to..” or “Five ..”, “Ten ..” tend to attract readers. People have a short attention span these days and they want to gather information quickly. These titles tend to appeal to the curious mind. One example is my book titled Ten Mistakes A Manager Should Avoid.
  • For a fiction book, if your title can invoke the right emotion or feeling, it would greatly appeal to the reader. Such as I believe that my book title Arranged Marriage evokes a lot of feelings, emotions & curiosity and it has definitely been selling well.

When you are coming up with your book title, think through what’s the message in your book you want the readers to take away, or how can this book help the readers. Also, do some research on Amazon or other book sites to look at the bestsellers in your genre.

Aditi Chopra is an author of NRI fiction and non-fiction books.
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