- First and foremost, ensure that you have a definite purpose for your book. There may be several books on the topic, therefore you need to make sure yours is unique and has something definite to offer to the readers. Spell the uniqueness out!
- Organize your chapters in a logical fashion to attract readers. When I browse through a nonfiction book, first thing I look for is the chapter list to determine if the book is useful for me or not.
- Include examples, anecdotes and practical ideas in your book. Textual books are good for school/college curriculum. However, practical books attract all kinds of readers.
- Choose an apt, yet attractive title for your book. Title is the first thing that attracts a reader!
- And of course, just like any other book, proofread, beta test and edit your book before publishing.